On this video, we discuss the number one thing you can do to make your sales pitch more persuasive.
While you can definitely be persuasive by getting your customer excited, go a step further and show your customer how your offer solves a pain.
A pain is any problem your customer has in her daily life, which might include anything from a high energy bill to an uptick of crime in the neighborhood.
Start by using a few open-ended questions to gently ask about the pain – “How much do you currently pay for your energy bill? When you get surprised by a high energy bill, what type of impact does that have on your finances?”
Now, you’re in a great place to inform your customer that your offer can help her save money.
So remember: on your next sales pitch, gently ask your customer about her pains, then explain how your offer could solve them.